A recent blog post at Science 2.0 reported on a fascinating study by a team of researchers from Charles University in Prague. These researchers published in PLOS One their findings on the relationship between eye colour and perceived trustworthiness of faces.
Which of these two people looks most trustworthy?
The team (Karel Kleisner, Lenka Priplatova, Peter Frost, and Jaroslav Flegr) showed photographs of 40 male and 40 female faces to their subjects, and asked them to rate how trustworthy the faces looked. They found a significant relationship – brown-eyed faces were perceived as more trustworthy.
Kleisner, Priplatova, Frost, and Flegr found (after controlling for “dominance” and ”attractiveness”), a very significant (p < 0.001) link between eye colour and perceived trustworthiness, in both male and female faces (image from their paper)
The genius of Kleisner et al., however, was not to leave it at that, but to repeat the experiment after altering the eye colours on the photographs. This revealed that eye colour per se had no effect. Rather, the perceived trustworthiness was linked to aspects of facial shape – aspects that normally correlate with eye colour.
They write: “brown-eyed faces tended to have a rounder and broader chin, a broader mouth with upward-pointing corners, relatively bigger eyes, and eyebrows closer to each other. This was also the pattern of a trustworthy face.”
These results are consistent with earlier work by Alexander Todorov, Sean Baron, and Nikolaas Oosterhof, who found that not only are certain facial shapes perceived as trustworthy, but that these faces generate a measurable response in the Amygdala, detectable with functional Magnetic Resonance Imaging. I’m not sure why this brain response exists, but presumably it is one of the things which confidence tricksters exploit.
Would you trust this brown-eyed man? Frank Abagnale, whose life was portrayed in the film Catch Me If You Can (photo by “Marcus JB”)